SEO Optimization

Use SEO Optimization to rank your content on search engines and position your business
SEO Optimization

Search engines like Google have one single goal, to provide users with the most relevant answers or information, use SEO to improve this

SEO optimization focuses on nothing else but expanding a company’s visibility in the organic search results, in order to drive more visitors to the site, increasing chances for more conversions.

Every time you use a search engine, their algorithms choose pages that are the most relevant to your search. And then, rank them, displaying the most authoritative or popular ones first.

To optimize your website using SEO optimization, you need to improve ranking factors in three areas — technical website setup, content, and links.

Ranking Factors on SEO Optimization

Technical Factors

Website navigation and links
Like you, search engines crawl sites. They are following links. Crawlers of the search engine land on a page and use links to find other content for analysis. But they can't see images, only text
Simple URL structure
Search engines do not like to read long strings of complex structure phrases. So keep the URL simple and optimised for your keyword.
Page speed
Search engines, use load time as an indicator of quality. The time it takes for a user to read the page can be affected by many elements on the website like the image size, among others.
Sitemap and Robots.txt files
A sitemap is a straightforward document listing all of your website's URLs, to define which websites to navigate and link, search engines use it.

On the other hand, a robots.txt file tells search engines what content you don't want to index on Google. SEO Optimization also means communicating with the technical aspects of Google.
Duplicate content
Search engines are confused by pages with identical or quite comparable material.I Search engines therefore regard copy material as an adverse variable. As a consequence, search engines won't show your content as a way of penalising duplicated content.

Content

Keyword Research
SEO is not about getting people to your site, they are not looking for your, instead they are looking for the service you are providing. That's why all your efforts should be focused in optimising your content that will attract prospects who will turn into leads and hopefully into loyal customers.

The way you optimise your content is through keywords which are the words people use on search engines to research information.
On-Page Optimization
On-page optimization helps search engines understand the keywords and topic the content is about<
Keyword Optimization
There are various ways to optimise a keyword:

-Post’s title: It's the perfect place to start optimising your keyword, your title should always have your keyword.

-URL: The URL should also be optimised for your main keyword.

- H1 & H2 Tags alongside the text on your page should have the right amount of keywords for search engines to rank your content
Non-Keyword-Related On-Page Optimization Factors
On-page SEO is not just about sprinkling keywords across the page, there are other factors that are not related to the keywords you are using and are very important to rank your content:

-External links: Linking out to other, relevant pages on the topic helps Google determine its topic further

-Internal links: Internal linking is important because you can direct your readers to relevant content in your site and helping to determine its relevance to the search query better.

- Content’s length: Long content typically ranks better. That’s because, if done well, a longer blog post will always contain more exhaustive information on the topic.

Links

Backlinks
Links, also referred to as backlinks, are references on other websites to your content. You gain a backlink to your site whenever another website mentions and points its readers to your content.
Links Quality Factors
There are different kinds of qualities when it comes to links, depending on this your page will have more authority or less when it comes to search engines rankings. These are some of the factors :

- The popularity of a linking site: Any link from a domain that search engines consider an authority will naturally have high quality and they will work better.

- Topic relevance: Links from domains on a topic similar to yours will carry more authority than those from random websites.

-Trust in a domain: Links from more trustworthy sites will always impact rankings better.
Link Building
The process of acquiring new backlinks as link building and it can be a challenging activity.

Link building, if you want to do it well, requires creativity, strategic thinking, and patience. To generate quality links, you need to come up with a link building strategy. And that’s no small feat.

Optimising content is always a good idea

Optimising content is one of the best ways to do digital marketing. By doing SEO Optimization you attract your ideal customer and educate him/her with your content or related content, until they are ready to become your clients

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