People are not looking for your business, they are looking for the service you can offer them
Content creation is more important than you think. When you want to access a service, what is the first thing you do, whether online or offline? You ask Google using keywords or key-phrases related to the topic you are interested in.
That’s why is really important that your business is well positioned in Google. But how do you position your business? Easy, you use content marketing and SEO to reach your target audience.
You don’t want just anyone to come to your site. You want people who are most likely to become leads and, in the end, happy clients. How are you getting them? At the right time, you will attract more of the right clients with relevant content.