A brand is more than just a brand, it’s an experience
Interacting with products provide experiences, and we buy them with that experience in mind, that’s what branding does. Better yet, the companies that create and market them know exactly the experience they want you to have when you make a purchase.
From the language in their Instagram caption to the color palette on their latest billboard to the material used in their packaging, companies who create strong brands know that their brand needs to live everywhere. They know their names extend far beyond the label.
The result? These brands are known, loved, and chosen out of a long lineup of options.