Search engines like Google have one single goal, to provide users with the most relevant answers or information, use SEO to improve this
SEO optimization focuses on nothing else but expanding a company’s visibility in the organic search results, in order to drive more visitors to the site, increasing chances for more conversions.
Every time you use a search engine, their algorithms choose pages that are the most relevant to your search. And then, rank them, displaying the most authoritative or popular ones first.
To optimize your website using SEO optimization, you need to improve ranking factors in three areas — technical website setup, content, and links.