Social Media Marketing

Engage with your audience
through social media

Social media is a powerful tool for companies that need to engage with their public

Social media marketing is the action of creating content to promote your business and products on various social media platforms such as Facebook, Instagram, and Twitter.

Your unique content should be tailored to the specific platform it’s being shared on to help you boost conversions and increase brand awareness with social media marketing.

Benefits of Social Media Marketing

Increase Brand Awareness

Social media marketing has been shown to raise brand awareness through promoting engagement. Social engagement covers such items as tweets, likes, shares and re-posts. Social media also helps you increase brand awareness by directing traffic to your page. You can do this by including in your profile, bio, and adding direct links to your website.

Generate Leads and Boost Conversions

Promoting and sharing your products on social media is a simple way to improve lead generation, boost conversions and increase sales because you are advertising to people who have chosen to engage with you by following up on your account.

Foster Relationships With Customers

By communicating and interacting with your social media followers, you will be able to build long-term relationships between them and your company. You can do this by engaging with them on your posts, answering their questions and comments, and providing them with any support they may need.

Learn From Competitors

Social media is a great way to keep tabs on your competitors — whether that’s in reference to their social media tactics, the products they’re promoting, the campaigns they’re implementing, or their level of interaction with followers.

“It's important to be where your audience of potential customers is today, and where they might be tomorrow. It's better to be ahead of the curve than behind.”

— Andrew Delaney, Social Media Marketing Manager at HubSpot

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