Customer Retention

Make customers loyal
to your brand

Customer retention is the ability of a company to retain its customers over a period of time

Customer retention refers to the ability of a company to retain customers. It is impacted by how many new customers are acquired, and how many existing customers churn — by canceling their subscription, not returning to buy, or closing a contract.

Why is retaining customers important?

A retention strategy is important to any growing company because it measures not only how successful they are at acquiring new customers, but how successful they are at satisfying existing customers.

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