Branding

Create an experience
around your brand

A brand is more than just a brand, it’s an experience

Interacting with products provide experiences, and we buy them with that experience in mind, that’s what branding does. Better yet, the companies that create and market them know exactly the experience they want you to have when you make a purchase.

From the language in their Instagram caption to the color palette on their latest billboard to the material used in their packaging, companies who create strong brands know that their brand needs to live everywhere. They know their names extend far beyond the label.

The result? These brands are known, loved, and chosen out of a long lineup of options.

Branding Terms

Brand awareness

Brand awareness refers to how the general public and your target audience are familiar with your brand. High brand awareness contributes to brands being referred to as "trend," "buzzworthy," or "famous." Brand awareness is important because customers can not consider buying from your brand if they are not aware of it.

👊🏽 Strong branding makes your business known.

Brand identity

Brand identity is the personality of your company and your commitment to your customers. It's what you want your customers to get away with when they connect with your product. A brand identity is usually made up of your beliefs, how you express your product or service, and what you want people to feel when they connect with it.

👊🏽 Strong branding gives your business more than a name.

Brand management

Brand management refers to the process of creating and maintaining a product. It involves handling the tangible elements of your brand (style guide, packaging, color palette) and intangible elements (as viewed by your target audience and customer base). Your brand is a living, breathing property, and should be treated as such.

👊🏽 Strong branding requires consistent upkeep.

Brand trust

Brand faith relates to how much your clients and consumers believe in your brand. Are you delivering on your marketing promises? Do your salesmen and customer service go beyond and beyond? These things can create trust among your customers, which is important in a world where only 25 per cent of people feel confident in big business.

👊🏽 Strong branding builds trust with your customers.

Brand valuation

Brand valuation is a commercial valuation of your brand derived from the perception, recognition and trust of the consumer. This concept goes hand-in-hand with the equity of the brand. Powerful brands can make your business invaluable to investors, shareholders and potential buyers.

👊🏽 Strong branding increases your business’s value

Why is branding important?

Your brand is arguably one of your organization’s most important assets. It gives your organization an identity, makes your business memorable, encourages consumers to buy from you, supports your marketing and advertising, and brings your employees pride.

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